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Omdia: CN 3Q Smartphone Mkt Declines 3% as Vivo Regains Top Position
16 Oct 2025 12:57
Research and consulting firm Omdia announced that, in 3Q25, the smartphone market in mainland China declined by 3% YoY. The market remains in an adjustment phase, while competition among major manufacturers intensified, with shipment gaps between leading manufacturers continuing to narrow.

Vivo regained the top spot with shipments of 11.8 million units (a 9% YoY decline), capturing an 18% market share.

Apple (AAPL.US) continued its strong momentum from the previous quarter, with shipments of 10.1 million units (a 1% YoY increase), rising two places YoY to return to the top three (Apple's market share is 15%).

XIAOMI-W (01810.HK) shipped 10 million units (a 2% YoY decline), ranking fourth, with a 15% market share, while OPPO ranked fifth with a shipment volume of 9.9 million units.

XIAOMI-W's stock price cascaded 3.1% to close at $47.96 at midday.
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Stock & Type Code Strike(Call Level) Last Effective Gearing
XIAOMI (C) 15669 60.93 (-) 0.042 5.8 X
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APPLE (C) 10758 243 (-) 0.530 5.4 X
APPLE (P) 10793 210 (-) 0.086 6.8 X

 

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